It’s no secret that I love supporting small brands. Mama’s, Papas, or just a lady down the road small brands are important. I’ve been following Katie on Instagram for a while and I’m so glad that she’s finally launched I’m not going to take to much away as she’s filled us in herself below all about this amazing brand that she has started.
Grab yourself a cuppa and get to know more about why your next move should be going to her store and grabbing something for yourself and your little human!
About The Owner:
My name is Katie and I am the owner of Surviving Society, a startup clothing brand that sells eco-friendly adult and soft cotton kids t-shirts aimed at anyone overcoming barriers to life, which is anything that may cause us all to feel the need to fight for our life and what is right. In my case, I am a sepsis survivor and my constant battle with depression has meant I have had a lot of up and down days. The business has been a motivation for me and focuses my attention on the positive aspects of life. A message I hope everyone can relate to.
Why did you start Surviving Society and what inspired you?
I started the business in hope to build a community of survivors and let others know that they are not alone with whatever it is that is troubling them, and that help is always close by. I really want my daughter to look up to me and feel proud that her Mummy has accomplished something for the better, which inspired me to start the business in the first place. I had seen other Mums turn their hand at entrepreneurship and how flexible it was to fit around their families which got me thinking, ‘I can do that, I can do better for myself and my family, I’ve done it before I can do it again’. Somehow, I had given up on ambition and career goals, long before I had my daughter. I’m not sure when in life this happened but seeing and reading about successful ‘Mumpreneurs’ ignited that passion inside of me again.
What makes Surviving Society different?
All of adult t-shirts are made from organic cotton (the kids t-shirts are made from soft cotton) and are climate neutral – they are manufactured with a low carbon footprint. They are Global Organic Textile Standard (GOTS) certified having met relevant regulations within the country the cotton was grown in and the EU. In addition, the manufacturer of the t-shirts is a member of the Fair Wear Foundation ensuring equal and human rights for men and women, and ethical trading.
Eco-friendly water based ink (100% solvent-free) is used for printing, which has been approved by the Soil Association due to most of the ink colours being organic. It also allows screens to be washed using just water and no solvents means workers are not breathing in harmful fumes. The move for an environmentally-friendly brand was important to me as I am a firm supporter of trying to make the earth a cleaner, healthier and safer place to live on. Many cotton farms use pesticides to grow their crops which has made many workers ill and polluted the soil lasting years. This is why it is important to get the fashion industry to change its ways and reduce its carbon footprint and increase its participation in Fair Trading as well as investing in organic cotton farms. Surviving Society hopes to raise awareness of these issues.
What would you say is the biggest challenge about starting a business?
Reflecting on my own personal journey of starting up my business, everything has been a challenge; from funding the business to sourcing suppliers, keeping costs down and sticking to a budget, keeping track of inventory, learning accounting, marketing the brand and networking. These have all been difficult and mistakes have been made but I’ve learned a lot and gained new skills whilst using existing ones.
Tell me about your proudest achievement?
I am proud that I started this business by myself and managed to launch it despite some problems leading up to my deadline, and getting my first customer order within minutes of the website going live. I must be doing something right for my products to appeal to the public.
How would you describe your personal style and is there a person who is a fashion inspiration to you?
Hmm, this is tricky, I am not sure what my personal style is other than trying to avoid dressing like a frumpy Mum! I’d like to think I dress quite trendy for age. I am a fan of a few fashion bloggers like Zoella and the parent blogger, MummyDaddyMe. I love bright coloured clothes but I don’t always feel confident strutting about like a psychedelic stick unless its the Summertime or for a special occasion. I love shopping in H&M, Miss Selfridge, New Look and Boohoo. Nowadays, it is a treat if I get to spend money on myself instead of my daughter, but that’s okay as her needs are greater than mine.
So there you go! This woman is a warrior, a badass mama and a brilliant friend! Go give her all the love she’s on all social media handles!